Strategic Growth

Failure to plan is planning to fail, plain and simple! A business without a plan is a business that will never grow and will always be stuck — you might as well go back and work for somebody else.

Separate Your Business

Dale Carnegie, a titan in business, once said ‘an hour of planning can save you 10 hours of doing’. And in our experience, he is 100% correct. The businesses that regularly plan for their success are more likely to be successful than businesses that don’t.

Strategic and business planning separates real businesses from the rest. At HY Accounting, we’ve crafted our own strategic planning framework, which involves the following:

Setting a Goal

What is it you want to achieve and in what time frame?

Setting Our Success Markers

Knowing what success would look like. How would we measure success?

Brain Dumping the Actions

Getting everything out of our head and onto paper, so we’re clear with what’s involved.

Organising the Actions

To avoid overwhelm, we organise our thinking logically.

Taking Action

Planning is not a substitute for action, so we focus on taking action.

Regular Review

Reviewing your plan regularly for changes, reviewing it regularly to keep you accountable.

Why Does Your Business
Need a CFO?

One of the main causes of business failure is a lack of cash. Once your business reaches a certain size, you’ll realise that in order to take the next steps, you need to better understand and appreciate your numbers.

A CFO is the guardian of your finances, a seasoned expert that is by your side, supporting your growth through financial strategies. Better CFOs aren’t just talented at numbers, they’re also expert strategists that allow you to realise a future that isn’t just a goal, but a reality.

Accurate Forecasts & Predictions

Your forecasts are almost like a crystal ball peering into the future. They provide you with a target and a way to measure whether you’re successful.

Informed Decision-Making

Make decisions from the story that your numbers are telling you because trusting your gut, and your gut alone, is dangerous.

Financial Reporting

Having timely and accurate reports created give you a snapshot on how you’re operating and whether you’re on track to achieving your targets.

Risk Management

Sound plans and forecasts consider risk. Life is good, when things are good, and things can change in an instant.

Funding Confidence

Plans and forecasts increase your chance of securing funding, whether through loans or investors. Banks and investors want to make sure they’re backing winners and not losers.

Our Process

Our team consists of experienced financial problem solvers, making them the ideal partner to encourage and support you in your journey. We take the time to understand your business and your financial goals because we want to see you grow and prosper.

We are also incredibly multi-disciplined. We have Chief Financial Officer (CFO) training and experienced, qualified accountants all over the world, and training in Natural Language Processing (NLP).

Initial Conversation

We conduct an initial conversation with you. We ask questions to better understand you, your business, and the pain points that you are experiencing.

Formal Meeting

We have a formal meeting with you once you’re comfortable with us and perform an audit of your current financial practices and position by looking at profits and losses, balance sheets, and financial projections. We ask about any insights you may have on your cash flow.

Designing a Solution

We create a workable solution based on our review and walk you through our proposal so you understand what you’re investing in.

Achieve Your Goals

We help you achieve your goals by creating the space for growth. When you’re not stressed about your accounting, you have more time to focus on growing your business.

Support

We also provide tax planning and tax advisory to support your cash flow. And we pay close attention to how tax law constantly changes (though we know this isn’t the case for most business owners), so we’re excited to help you optimise your tax position and provide you the tax relief you deserve.

Our Process

The journey to work with us starts by reaching out.

Whether you email, call, send us a message, somebody in our team will get back to you promptly. The best part is, all of our conversations are FREE unless we advise you otherwise.

01The Power Chat

This short and sharp conversation is for us to get to know you more. We’ll ask some questions and give you some initial feedback based on your responses.

From there, we’ll determine whether you’re a good fit.

02Homework

I love homework (said nobody ever).

Don’t worry, our homework is simple. We may give you more questions to answer to help us better understand your goals, but the main form of homework is just giving us access to your software, so we can take a look.

03Confidence-Building Consult

After we’ve reviewed your numbers and data, our next step is to provide you with our feedback and give you immediate strategies on what could be improved.

This is also the opportunity for you to see the quality of your existing accounting. 9 times out of 10 people are shocked with the story their numbers are telling them because they haven’t had proper accounting completed.

04Design a Solution

No client is the same, and each solution is tailored to your business and needs.

05Onboarding

Once your proposal is accepted (all electronic), we’ll start the onboarding process. You don’t have to notify your existing accountant if you don’t want to. We’ll take care of the process for you, making it easy!

We’ll invite you to attend our onboarding meeting, where you’ll get an opportunity to meet with the main people who’ll be supporting you.

06Ongoing Support

We’re never far away. We’re always available to have a chat with, and we do our best to acknowledge you within 48 hours. Because you no longer have to stress about your accounting, you can focus on more important things.

Frequently Asked Questions

To get started, it’s as easy as saying hey!

We’ll get in touch and ask you a few questions to better understand you, and to see whether we’re a good fit. We’re interested in working with those who want to build a long term partnership and not just a tax outcome.

From there, we’ll need access to some data or reports for us to put together our proposal.

Our Proposal meeting is more than ‘here it is, have a think about it and get back to us’. We provide you with a review of the story in your numbers, highlighting anything that needs to be addressed, so whether you work with us or not, you know the true story that your business is telling you.

Our Proposals are all sent for electronic signature, and once accepted you move to our onboarding meeting, where you get to meet the key players in the team who are there to support you.

Once that is done, we get stuck into the work. Operating behind the scenes, but only ever a phone, SMS, Facebook / WhatsApp / Instagram, or email away.

The best part is, depending on how ready you are, we can usually do this process within 2 weeks.

Permission to be blunt — how frequently you hear from us is dictated by how much you’re willing to pay. We’re not trying to be rude about it, but it’s plain and simple. We value our time and our knowledge, and if you want smart advice, you’ve got to have skin in the game.

But, we’re always available via phone, SMS, Facebook / WhatsApp / Instagram, or email, and we’re regularly sending out communications and invitations to events.

We’re certain we are, otherwise why would you be on our page reading this right now?

In truth, you don’t until you give us a go. Every new beginning starts with a single step.

But if you need more convincing, we can send you through testimonials and client references.

A few things, really:

  • We’ve scaled our own business, so we know what works.
  • We’ve been in the game for more than 20 years and have some of the sharpest accounting and tax brains you can find.
  • We’ve created our own framework for freedom.
  • We believe in only win/win situations — it’s in our best interest that you succeed.
  • Likewise, we know that you may be looking for an ‘accountant’ but what you really mean is a financial manager.

We’ve got packages from $200/month through to $2000+/month.

It’s hard to say until we start looking into your business, but what we can say is this:

  • You’ll never get a bill from us that you didn’t know about.
  • We don’t charge for phone calls and meetings, so you can ask us questions.
  • We put the power back to you, meaning until you agree to a fee, we won’t start the work.

Of course! Let us know, and we’ll give you a couple clients to speak with.

We’ve worked across multiple industries, and in reality, a business sells time or ‘stuff’ (products).

We understand the differences in both business models because we’ve worked across both business models.

In fact, we’re regularly cross implementing advice, meaning we implement product methodology into service businesses and vice versa, because sometimes the answers require you to think laterally.

We’re a tech-driven firm. Majority of your interaction with us will be via phone, email, zoom/MS Teams.

We’re a Xero Partner, and work predominantly in Xero, but have experience working across Quickbooks and MYOB.

All our lodgements are sent electronically for you to sign, and all the programs we use to run our business are cloud-based, meaning the team can work remotely across the globe (which they do).

For us, work is where the Wi-Fi is.

We work with clients across the country, and when we can, we try to get out there to our clients in different states. But if you’re in Sydney, there’s a good chance we’ll get to catch up for a coffee (or beer).

Get in Touch

Get accounting and tax advice that helps you, no matter what stage of business you’re in. For enquiries, feel free to call 02 9837 6148, or email through the form below. Thank you for your interest in HY Accounting.

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