eCommerce Accountant: Building Financial Success Together

Enabling Family-Founded eCommerce Businesses to Achieve Safe, Sustainable, and Profitable Growth Through Expert Accounting and Advisory Services.

Welcome to HY Accounting - Your eCommerce Accounting Specialists

At HY Accounting, we specialise in guiding family-founded eCommerce businesses towards financial clarity and growth. Understanding the unique challenges and opportunities of the eCommerce landscape, we offer personalised accounting solutions tailored to your needs. Whether you’re navigating tax complexities, looking to optimise your cash flow, or planning for scalable growth, our team are here to empower your eCommerce journey with expert financial insights and strategies.
While we can’t predict every twist and turn in the eCommerce landscape, we can meticulously manage not just how we grow our online businesses, but also how we safeguard them. Wouldn’t you rest easier knowing your business was protected against unforeseen financial challenges? Imagine the peace of mind, knowing your legacy is secure and your hard work is safe. Think of the positive impact on your family and your future, knowing your store is standing on solid ground.

In the ever changing world of eCommerce, Australian entrepreneurs just like you, pour endless energy and passion into growing your online business. This digital success story, however, introduces the need to protect the wealth you have created through your ventures.

At HY Accounting, we recognize the unique challenges and opportunities that come with eCommerce success. Our Asset Protection Strategies are integral to the Wealth Protection Planning we meticulously craft for our clients. We’re dedicated to ensuring that the assets and wealth you’ve accumulated through your eCommerce success are not only flourishing but are also robustly safeguarded for today and tomorrow.

A common concern among eCommerce store owners is finding an accountant who not only understands the nuances of online business but can also navigate the complexities of eCommerce platforms, such as Shopify and taxation with ease. “Will they grasp the unique challenges of eCommerce?” you might wonder. At HY Accounting, we’re not just accountants; we’re eCommerce specialists. We’re well-versed in the digital marketplace, from managing cross-border transactions to optimising tax strategies. Our goal is to alleviate these concerns by providing expert, ecommerce-focused financial guidance that aligns with your business goals, ensuring you’re not just meeting your financial obligations but are also maximizing your growth potential and profitability.

How Can an eCommerce Accountant Safeguard Your Online Business?

Choosing the right eCommerce accountant can fundamentally transform the financial health of your Shopify business. The way your eCommerce operations are structured has profound implications on your tax liabilities and can significantly influence the legacy you leave behind. That’s precisely why it’s crucial to collaborate with an accountant who comprehends the intricacies of eCommerce businesses and the importance of strategic structuring for asset protection. By integrating their expertise with that of your professional advisory team, an eCommerce-focused accountant ensures that your online business assets are not only shielded in the most tax-efficient manner but also poised for smooth wealth transition across generations.

Comprehensive eCommerce Accounting

Detailed financial analysis and reporting tailored for eCommerce businesses, helping you make informed decisions for your brand's growth.

Tax Planning & Compliance

Navigate the complexities of eCommerce taxation with ease. Our proactive tax planning and compliance services ensure your business stays ahead, maximizing savings and minimizing liabilities.

Cash Flow Management

Unlock the potential of your eCommerce business with strategic cash flow management. We help you plan for growth, manage inventory efficiently, and ensure you have the financial flexibility to seize opportunities.

Business Advisory

Beyond numbers, our strategic advisory services are designed to support the growth and scalability of your eCommerce business. From operational efficiencies to financial health checks, we're here to guide you every step of the way.

Fuel Growth

With your assets and business protected, you’re free to explore innovative strategies to grow your war chest and seize growth opportunities.

Our Process

The journey to work with us starts by reaching out.

Whether you email, call, send us a message, somebody in our team will get back to you promptly. The best part is, all of our conversations are FREE unless we advise you otherwise.

01The Power Chat

This short and sharp conversation is for us to get to know you more. We’ll ask some questions and give you some initial feedback based on your responses.

From there, we’ll determine whether you’re a good fit.


I love homework (said nobody ever).

Don’t worry, our homework is simple. We may give you more questions to answer to help us better understand your goals, but the main form of homework is just giving us access to your software, so we can take a look.

03Confidence-Building Consult

After we’ve reviewed your numbers and data, our next step is to provide you with our feedback and give you immediate strategies on what could be improved.

This is also the opportunity for you to see the quality of your existing accounting. 9 times out of 10 people are shocked with the story their numbers are telling them because they haven’t had proper accounting completed.

04Design a Solution

No client is the same, and each solution is tailored to your business and needs.


Once your proposal is accepted (all electronic), we’ll start the onboarding process. You don’t have to notify your existing accountant if you don’t want to. We’ll take care of the process for you, making it easy!

We’ll invite you to attend our onboarding meeting, where you’ll get an opportunity to meet with the main people who’ll be supporting you.

06Ongoing Support

We’re never far away. We’re always available to have a chat with, and we do our best to acknowledge you within 48 hours. Because you no longer have to stress about your accounting, you can focus on more important things.

Frequently Asked Questions

To get started, it’s as easy as saying hey!

We’ll get in touch and ask you a few questions to better understand you, and to see whether we’re a good fit. We’re interested in working with those who want to build a long term partnership and not just a tax outcome.

From there, we’ll need access to some data or reports for us to put together our proposal.

Our Proposal meeting is more than ‘here it is, have a think about it and get back to us’. We provide you with a review of the story in your numbers, highlighting anything that needs to be addressed, so whether you work with us or not, you know the true story that your business is telling you.

Our Proposals are all sent for electronic signature, and once accepted you move to our onboarding meeting, where you get to meet the key players in the team who are there to support you.

Once that is done, we get stuck into the work. Operating behind the scenes, but only ever a phone, SMS, Facebook / WhatsApp / Instagram, or email away.

The best part is, depending on how ready you are, we can usually do this process within 2 weeks.

Permission to be blunt — how frequently you hear from us is dictated by how much you’re willing to pay. We’re not trying to be rude about it, but it’s plain and simple. We value our time and our knowledge, and if you want smart advice, you’ve got to have skin in the game.

But, we’re always available via phone, SMS, Facebook / WhatsApp / Instagram, or email, and we’re regularly sending out communications and invitations to events.

We’re certain we are, otherwise why would you be on our page reading this right now?

In truth, you don’t until you give us a go. Every new beginning starts with a single step.

But if you need more convincing, we can send you through testimonials and client references.

A few things, really:

  • We’ve scaled our own business, so we know what works.
  • We’ve been in the game for more than 20 years and have some of the sharpest accounting and tax brains you can find.
  • We’ve created our own framework for freedom.
  • We believe in only win/win situations — it’s in our best interest that you succeed.
  • Likewise, we know that you may be looking for an ‘accountant’ but what you really mean is a financial manager.

We’ve got packages from $200/month through to $2000+/month.

It’s hard to say until we start looking into your business, but what we can say is this:

  • You’ll never get a bill from us that you didn’t know about.
  • We don’t charge for phone calls and meetings, so you can ask us questions.
  • We put the power back to you, meaning until you agree to a fee, we won’t start the work.

Of course! Let us know, and we’ll give you a couple clients to speak with.

We’ve worked across multiple industries, and in reality, a business sells time or ‘stuff’ (products).

We understand the differences in both business models because we’ve worked across both business models.

In fact, we’re regularly cross implementing advice, meaning we implement product methodology into service businesses and vice versa, because sometimes the answers require you to think laterally.

We’re a tech-driven firm. Majority of your interaction with us will be via phone, email, zoom/MS Teams.

We’re a Xero Partner, and work predominantly in Xero, but have experience working across Quickbooks and MYOB.

All our lodgements are sent electronically for you to sign, and all the programs we use to run our business are cloud-based, meaning the team can work remotely across the globe (which they do).

For us, work is where the Wi-Fi is.

We work with clients across the country, and when we can, we try to get out there to our clients in different states. But if you’re in Sydney, there’s a good chance we’ll get to catch up for a coffee (or beer).

Get in Touch

Get accounting and tax advice that helps you, no matter what stage of business you’re in. For enquiries, feel free to call 02 9837 6148, or email through the form below. Thank you for your interest in HY Accounting.

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